For 120 years, La Aurora has crafted premium cigars that stand on the shoulders of tradition. Our cigars are the result of generations of knowledge passed down from master craftsmen to their apprentices, and the result is a product that is truly worthy of the La Aurora name. As we celebrate our 120th anniversary, we take inspiration from Don Eduardo’s “La Aurora” – or “new dawn” – name by christening 2023 as “The New Dawn of La Aurora.” To mark the anniversary, we have rebuilt our Tabaquería to represent our Dominican identity in full, as well as grown more of our own unique La Aurora tobacco than ever before. We have revamped our approach toward tobacco education to focus on learning as a team, creating a family of artisans that rival any other. Armed with this unprecedented knowledge and skill, our standards of quality have never been higher.

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